MAXI-COOL News

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Maxi-Cool Prepares for BVE 2019

15 February 2019

Maxi-Cool, is about to enter the exciting world of media and has taken a stand at BVE Feb 26 – 28th 2019 at London’s Excel. This is an entirely new experience for us, and we thought it might be fun and interesting to learn more about film and media and for film and media companies to learn more about Maxi-Cool.

Exhibiting at BVE was suggested to us by an existing Maxi-Cool customer who is involved in film and TV production and we decided to act on this suggestion as it occurred to us that other Maxi-Cool customers are also involved in media. Most of the existing Maxi-Cool customers in the media industry are in film production and post production and are using Maxi-Cool as they all need high performance cooling for sophisticated servers and render nodes. Most of these customers are in offices where space is limited and there are restrictions on the changes that can be made both within the space and to the outside of the building.

As an engineering business that makes cooling solutions, the idea of exhibiting at a proper exhibition was at first a bit dauting for us. We have a relatively small staff, a modest marketing budget and no experience with large scale graphics. In the first instance we struggled with the requirements of the stand and simply visualising how it would look given the space we had selected. To support our decision making we taped out an area in our unit in Peterborough that is the same size as the stand and positioned a Maxi-Cool unit in it. We then had lengthy and significant discussions about furniture and graphics and tried to focus on our message and our audience.

We agreed and have committed to a very pared down set of graphics for the panels of the stand and have created detailed supporting literature about Maxi-Cool for people to take away. These decisions were made with a view to presenting Maxi-Cool as a precision engineered high performance solution to the heating issues associated with running high performance servers. We have agreed that BVE is a starting point in terms of our experience with exhibitions and it will be a cornerstone in our learning about how to exhibit Maxi-Cool.

We are looking forward to BVE as an opportunity to exhibit Maxi-Cool and to meet some new people. We are very proud of our patented design, our service and installation and our customer service and can’t wait to tell everyone about it.

If you’re coming to BVE we are in F70 and would very much like to meet you.

We're delighted to be attending BVE February 2019

26 March 2019

The planning has started...

That Time of Year Again

13 December 2018

We’re thinking about Christmas and traditions this week at Maxi-Cool as it’s coming up to that time of year again. Love it or hate it, the season is here, Christmas in particular has splashed itself all over our screens. Crying or cringing at the John Lewis advert’s (this year a mawkish love letter to Elton John) has become somewhat of a tradition across the UK. It’s very easy to by cynical about tradition but in fact tradition is incredibly important. Tradition helps us tie ourselves to our ancestors and help to define our identities in culture, economics, in politics and in our personal space within our immediate and extended families. Traditions are really about the future and the past blending together as created by the present. They are what we have had and what we wish for rolled into one.

The significance of tradition in the UK extends, and in many ways is demonstrated by the relationship between the historic built environment and the modern requirements of buildings as places to live and work. The practice of protecting old buildings, identified as special or significant in some way, by listing them is established and clearly defined within the Planning (Listed Buildings and Conservation Areas) Act 1990. This legislation aims to regulate changes to the built environment and groups buildings by their historical significance. Once identified as a listed building, all proposed changes either to or within each building must be applied for and the execution of approved changes are subject to rigorous inspection.

Listed buildings have a clear link to the past, they are symbols of certain features of history that we would like to preserve, castles involved in great battles, or perhaps architectural styles and techniques which have since faded from history. While it’s obviously important to respect these buildings, the act of listing some buildings causes conflicts for modern usage and notably, for the provision of IT equipment that, ironically will ensure the continued use of Listed buildings. IT equipment brings many problems for the built environment some of them visual some of them technical. While purpose built modern buildings are designed around the necessary, cables, monitors, servers, server racks and cooling equipment required for running modern businesses and homes such items often sit uneasily in listed buildings and significant thought to installation is required.

This ongoing juxtaposition is exemplified by the IT provision within the colleges of Oxford and Cambridge. These sorts of intellectual and creative hubs need servers to manage their data and the servers must be able to run properly with adequate cooling. To achieve this the colleges (who run their own IT support structure), look for compact and powerful IT equipment that does not compromise the fabric or the image of the buildings. Innovation dramatically comes into play as new technology is sought to bridge the past and the future and thus the demand for powerful servers in discrete racks with powerful cooling systems that do not require outside vents is evident. Finding compromise is key, and is rather suitably, very much in the Christmas Spirit.

Happy Christmas and Best wishes for 2019 from Juno and the Maxi-Cool team.

Patent Announcement

12 December 2018

We're excited to announce that MAXI-COOL's unique server cooling solution has been awarded a patent. If you'd like to get in touch top visit or make an enquiry about the exciting design, you can find us on our contact page

Servers and Cybersecurity

08 November 2018

Cybersecurity is critical in the modern age. Cyber security is the protection of your computer systems from the theft or damage of your hardware, software, or data therein, as well as disruption of the services provided. Without it, you’re vulnerable to losing client or employee, even personal data. The importance of this can be hard to overstate, and can have dire consequences, such as in 2017 when Equifax had the data of over 150 million customers stolen; the kind of information that included social security numbers and other important information that could be used to apply for credit cards, among other things. This is obviously, bad for business. So how do we protect ourselves?

Well one risk is the most straightforward, the physical risk to your data. Everybody has seen a spy movie where data is physically stolen using a USB stick. But outside of James Bond, there is still a potential risk of the physical theft of data for the average business. If you can then, the most obvious solution would be to keep your servers under lock and key, however this can prove difficult. Many server cooling solutions require that you keep as few layers between servers and the outside room in order to maintain the cooling power, meaning that they are often easily accessed, and it is difficult to have selective access to servers for specific individuals. Ideally then, one has a server cooling system which means that if data is being stored or processed on those servers you can keep them under lock and key.

Other risks often include cyber-crime through things like hacking. The Cloud has become a popular way to store data, because holding on to that data in a physical location can require a great deal of effort and resources, not which everybody has access to. This often eliminates the risk of having physical theft be a major problem; information can only be accessed from the Cloud, which is software protected. But whilst no server is totally secure, they can often provide greater security than the cloud, which has suffered multiple high profile security breaches in recent years, such as ‘Celebgate’, the leaking of private photos of celebrities after the iCloud was hacked in August 2014, and in multiple other smaller instances since then. Whilst the Cloud being used to save your data may result in a decreased risk of physical theft, it is certainly not totally secure from the vast array of online attacks that can be launched in order to disrupt services or steal important data.

There’s always a lack of totally secure options. Part and parcel of being involved in the digital business age is that no data can ever be 100% secure, just as no safe can ever be uncrackable. Indeed, the constant advancing of software and hardware often means there are security breaches that your business will simply have no control over. Instead, we can only keep to common sense measures. Being vigilant about who has access to your online data, keeping hardware copies of important data, and maintaining secure passwords. Similarly in the physical sense, making sure there are locks on your server room, or ideally owning lockable data cabinets in data rooms, is essential when attempting to protect your own data. Keeping your own assets as safe as you can, and trust that the technical support that is keeping your data on the Cloud or designed your servers is doing their best to keep them safe, is really all anyone can do.

The Blockchain Revolution

02 October 2018

The aim of this blog has always been to present informative discussion on technical issues, but this week proved challenging. Juno’s Diary has been thinking hard about blockchain. And it’s a subject that requires some thought, because it is a very complex system, which has potential to leave a lasting and widespread impact on how we use the internet. So Juno has presented a condensed view of what exactly a blockchain is, and what it might be used for, and all the opportunities this presents.

The “blockchain” itself is essentially a system of connected computers that maintain, store, and keep updated a single ledger. The most famous daughter of blockchain is without a doubt Bitcoin, the most famous of the crypto-currencies, which received much media attention after its price skyrocketed in late 2017 to around $19,780 per Bitcoin. But the implications of blockchain are far more wide-reaching than that. The idea of asset scarcity has been reintroduced to the digital age, meaning that companies have a new opportunity to trade in things with built in rarity, such as the CryptoKitties video game headed by Andreessen Horowitz and Union Square Venture, which utilised blockchain to create images that could be traded among players, and could not be replicated.

Blockchain also opens up avenues for other more niche uses of the process. For instance, Walmart, the American commercial giant, has recently started requiring its suppliers to use blockchain to track all the transactions in the supply chain, so that contaminated or problem products can be easily tracked, and suppliers will be more stringent in the application of safety measures knowing that mistakes could easily be traced back to them. This greater transparency in the supply chain will hopefully lead for better, safer, and more efficient business practices.

It could even facilitate the wider use of smart contracts, where execution of the agreed upon action is guaranteed once criteria have been met, once again reducing the need for blind faith in new business partners. No longer will aggressive and untrustworthy businesses be able to refrain from paying clients, knowing there are likely to be no legal challenges for financial reasons.

The blockchain’s most significant offering is security. By operating from a multitude of different servers, or nodes, which aren’t centralised, no single entity has control of the system. Instead of transferring funds or items in the traditional method, instead all computers on the network have a ledger of all the information within the system. Then when a transaction is made, the ledger is update to reflect that, on every single computer in the system, which all receive this message.

Because it is maintained by a group of computers connected into a private network, the blockchain system means that everybody’s transactions of either physical or financial goods can be seen by everybody, unlike say a bank, which may keep transactions private. This creates a greater degree of transparency in transactions; everybody can follow the money trail with relative ease. But it also means that there is no need for trust in any transactions. Blockchain removes the emotional and personal elements when making transactions, which is part and parcel of making traditional transactions through a bank or an equivalent. This normally works just fine, but with block chain mathematical functions and code ensure that transactions are completed and open meaning no trust is needed.

Blockchain will forever change the internet, and thus society at large in the coming years, as it becomes more mainstream. The question is whether you will be read for the revolution or let it pass you by. Have any thoughts? Get in touch at info@maxi-cool.co.uk, to share any thoughts or feelings you might have on the debate.

Head in The Cloud

24 August 2018

The Cloud has transformed the way we think about data. Gone are the days when handling information required the use of enormous floppy discs, which now live on only as the universal symbol for the save icon on the desktop computer. Modern computers let us store millions of bytes of information on the Cloud, and in many ways this change has been very helpful. Data can be backed up in order to prevent it from being accidentally lost or destroyed. In years gone by, such incidents were common, affecting everyone from the average household computer user to big companies. Even Pixar, who once lost the entirety of their film Toy Story 2 after it was accidentally deleted by an employee (thankfully for children everywhere it was miraculously recovered by a different computer it had been saved to), have fallen victim to this problem. The Cloud has been very beneficial in making sure our data doesn’t disappear.

But it’s not perfect, by any means. If you’re trying to send sizeable quantities of data to the Cloud, then this can be an arduous process. Depending on your bandwidth, sending data could take a long time, especially if you are using and saving files there that are especially large. Many are turning to edge computing as a kind of middle ground. Edge computing essentially allows you to temporarily store information on local servers in order to have faster uploading and downloading speeds, by not sending everything directly to the Cloud. By processing frequently accessed information on these servers, you can speed up the processing time for individual actions. This can prove very useful, creating a speedier information exchange whilst also retaining the availability and accessibility of the Cloud, which make it such a desirable tool in the first place.

But edge computing requires servers to be on the ground, in proximity to the working environment or office space. This has led to edge Computing’s other name; Fog Computing (As the Cloud stays far away, the Fog comes down to the ground level).This creates its own problems, having a large set of servers capable of handling the traffic of so many nearby devices, like smartphones, desktop computers and laptops can make for a noisy environment, and take up a lot of room. Ideally then, so that this possible helpful tool doesn’t become a noisy and large distraction, one would store these servers in such a way that they could be quietly and conveniently maintained without impacting workplace productivity. This requires the use of either large purpose built server rooms, or alternatively, a more quiet and efficient equivalent, that could be slotted into the existing framework of a building, at less expense. And furthermore, to keep these servers at operating temperatures requires cooling, either from a purpose built server room with correct ventilation (often expensive), or a more flexible, in office solution must be provided. Modern offices create a lot of heat, and for your business to fulfil its potential, and stay ahead by using the IoT, keeping your servers cool is becoming truly vital.

MAXI-COOL Delivery

13 August 2018

A MAXI-COOL cooler and cabinet arrives for installation.

Once unloaded from the delivery truck, Maxi-Cool products are trolleyed into the building, where the cabinet is installed by our team. The Maxi-Cool itself is then connected and installed, and after running some rudimentary checks to ensure all is in working order, the installation is complete. The compact nature of the product means that even in difficult environments, the installation process is simple, quick, and with low interference.

Decluttering the Server Room - Spring Cleaning in July

26 July 2018


Writing in July means this condensed tech blog has somewhat missed the boat on spring cleaning. But it’s never too late to simplify things. Things tend to run a lot simpler when we can keep track of them, in both business and life. So even though we’ve missed the spring cut off, it might be worth taking a few moments to reassess and clear up some technical aspects of your business.

Take server rooms, for instance. This blog usually does. The enormous bunches of wires, overflowing and untamed can seem like an intimidating prospect when it comes to managing anything to do with your servers. Quite aside from that, it seems like there is an aesthetic problem with having such a messy server room. For the confidence of the person in charge if nothing else, having messy, confusing or cluttered server rooms can make managing them a tricky task, and does not appeal to the modern minimalist focus of many businesses.

But aesthetics will always be trivial to the practical implications of an untidy server room. It can be difficult to know whether your servers are secure if they are scattered and difficult to pin down individually. Ideally, one would have all of their servers in one, easy to manage place which would allow their security to be assured. Keeping things under secure lock and key is another rule that tends to apply to both business and life.

When isolating a tricky technical issue, keeping those servers in order is an important part of the process. How is one supposed to find the issue, if it’s hidden under layers of opaque wires? It can sometimes resemble looking for a needle in a haystack, and can be extremely frustrating to waste time and energy searching for the problem itself, before you can even get onto the business of fixing it.

When altering the servers, or the room itself, the same idea applies. Adding, altering or removing servers is always going to be made more tricky if they’re hidden between countless wires, even more so if you find it difficult to isolate exactly how you could remove or add one to the system.

With management as with dating, confidence is key. Creating a more clear and direct environment for your servers will most likely leave you with greater confidence in your control over them, and make any changes you have to make to the system infinitely easier. It can even gift you extra peace of mind about how secure access to your servers is. All said and done, it seems the best way to get ahead, is to make sure those servers are tidy and accessible.

Juno's Diary: Hot Weather and Sweaty Servers

28 June 2018

Summer has finally arrived, bringing with it not only footballing success and an endless parade of picnics but sweltering heat. In the UK this week, there have been highs of 30 degrees, and whilst the heat does help put us all in good spirits, it has more damaging implications from a business perspective. Aside from boiling in your suit at the office, heat can also cause servers to be slow and even unresponsive.

To keep the servers cool, traditional wisdom has been to stick them somewhere cold, and crank up the air conditioning. Facebook, for instance, has its servers in Lulea in northern Sweden (just 70 miles south of the Arctic Circle). But for most businesses, a vast foreign data bank is less viable. So often more localised businesses are stuck with a large air conditioning bill, and a performance that can vary wildly depending on how hot it is outside. As we step into the summer months again, and the sunglasses and sun cream are removed from cupboards, server performances can suffer.

So it’s expensive, and slow in the summer. Why do we continue to cool servers like this? The simple answer is often because it’s the established practice. For certain specialised scenarios, air conditioning might be an effective method of cooling, but often it is simply taken as a given that this is how servers are handled, end of story. This can be especially irritating for a business owner, however. You could find yourself simply having to throw money at more and more temporary solutions, like fans, over time, just to keep the servers cool. Unplanned expenses like this are, at best, deeply frustrating, and could sometimes have more serious implications. Even this may not totally work, as some ‘hot spots’ within the servers may continue to overheat using this system anyway.

What to do then? Whilst eliminating these server ‘hotspots’, a closed cooling system can actually be considerably cheaper than the alternative of building a specialised server room with the appropriate access to ventilation and air conditioning. But it will likely also carry with it reduced running costs, without the necessary upkeep of the cost of constant air-conditioning. Less money spent on air-conditioning servers, and more money available to air-condition you, for when the sun is shining as bright as it has been these past few weeks. Closed systems can also mean consistent performance, that won’t change with the weather. So whilst the warm sky might be getting the rest of us sweaty, you can ensure your servers avoid the same fate.

Juno's Diary - the MAXI-COOL Blog is starting in JUNE 2018

14 June 2018

We are venturing into blogging and have decided to present a 'non tech' tech blog. This is a view of the tech world based on observations gained by talking to MAXI-COOL customers and thinking about the things that are problems for them. Don't worry, it won't only be about server cabinets and cooling solutions for servers in cabinets.

We hope you will find it interesting and expect a new blog at the end of every month. The first one will be available on the 29th June. Let us know if you like it to info@maxi-cool.co.uk or subscribe to the newsletter below.

The 5kW MAXI-COOL v2 is in development!

21 May 2018

We have been working this year on a new version of the MAXI-COOL and have developed a more powerful 5kW version. We will be launching it properly in JULY 2018 but are very happy to discuss it with anyone interested in the meantime. Call us on 01858 414 307

MAXI-COOL is in Premises and Facilities Management this month!

21 May 2018

We have an article in PFM this month. Find us on PFM Magazine page 45

We've been a bit quiet! But we've definitely been busy

08 January 2018

The news on this site has been a bit quiet since we moved to Market Harborough but we have been very busy settling in and finding our feet in a new location. The people at HIC are very friendly though and we have enjoyed getting to know everyone and being in the centre. There are developments afoot - stand by for more information!!

26 July 2017

Press Release!

Posted: 26 July 2017

We delighted to have been mentioned in the latest edition of BFM Magazine. www.bfmmagazine.co.uk June/ July page 30.

Maxi-Cool moves to Market Harborough

20 January 2017

MAXI-COOL Ltd are delighted to announce they have moved from Norwich to Market Harborough.

The initial success of Maxi-Cool Enclosure Cooling Systems as a product has led us to take the initiative to separate Maxi-Cool from its parent company Maximise Engineering Services Ltd. We have relocated to Market Harborough to allow us increased accessibility to our customers.

Contact us to request a site survey

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